Preschool & daycare · Wakad, Pune
Education only · Since 2014 · Pune
More parents. More seats. Less guesswork.
AI-led marketing, school websites and custom ERP — built for one job: turning a parent’s first search into a signed admission form.
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Get a free admissions audit
Where your enquiries leak, what your catchment searches for, and the three fastest fixes. Back within two working days.
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We’ll send your admissions audit within two working days.
12Years inside education only
3×Online reach, Shivneri School
60%Growth in admission enquiries
24/7AI reply to every enquiry
Schools that trust us
Every school has a story.
We help tell it better.
Named clients only — with their permission.
Preschool & daycare · Wakad, Pune
CBSE day & residential · Junnar
Education industry expertise
We only speak
one industry
Twelve years, no other sector. Every campaign is built on how school admissions actually work.
12
Years in education marketing
One sector since 2014. No restaurants, no real estate, no retail — the learning curve was paid for a long time ago.
01
Built with school management
Our strategy is shaped alongside principals, trustees and admission heads — the people who know why a parent walks away at the fee conversation.
365
We plan to the admission calendar
Enquiry season, campus-visit season, fee-deadline season. Campaigns are timed to the cycle, not to the marketing calendar.
CBSEICSEIBState board
Preschool & daycareBoarding & hostel
NEP 2020RTE admissionsParent psychology
The numbers
Parents are online.
Most schools aren't.
Figures that decide whether your next admission season works.
Where parents already are
Share of India's population, latest reported
Sources: DataReportal, Digital 2026 India · NapoleonCat, June 2026
The communication gap
All India Parent Survey 2024 — 3,000+ parents
Parents who want weekly or monthly updates74%
Schools that send updates daily40%
Parents who support technology in schools87%
Source: All India Parent Survey 2024, K-12 Techno Services (via PTI)
1.5MSchools in India competing for the same parents
240MChildren enrolled across those schools
553MInstagram users in India, June 2026
Sources: UDISE · NapoleonCat, June 2026
The admission spectrum
Stranger to admission,
in five states
One system per state. We measure the hand-off between them.
01 / Unaware
Never heard of you
A family two kilometres away doesn't know your campus exists.
AI audience modelling · Reach ads
02 / Searching
Typing it into Google
"Best preschool near me." First screen, or you're not in the conversation.
Local SEO · Google Business
03 / Comparing
Watching, quietly
Twenty minutes on your Instagram without following. That's the shortlist decision.
Reels · Campus films · Testimonials
04 / Enquiring
Filling the form
Most admissions are lost in the gap before a reply. Ours closes in seconds.
Landing pages · Retargeting
05 / Enrolled
Seat confirmed
Visits, follow-ups and fee steps tracked in the ERP.
CRM & ERP automation
What we run
Four teams,
one admission number
Take the whole engine, or the piece you're missing.
Growth
- Meta & Instagram ads
- Google Search & PMax
- Admission landing pages
- Retargeting
- Lead gen funnels
- WhatsApp automation
Content
- Reels & short video
- AI video & voiceovers
- Podcasts
- Campus photography
- Event coverage
- Carousels & creatives
Brand
- Identity & logo systems
- Admission positioning
- Campus storytelling
- Teacher branding
- Prospectus & print
- Testimonials
Build
- School websites
- ERP & admission CRM
- SEO & local search
- Analytics & tracking
- Enquiry dashboards
- Parent portals
Plan your season
How many parents
does one seat cost?
Work backwards from your seat target. Move the sliders and watch the funnel you'd need to fill it.
Your school
120
6 mo
Adjust the assumptions
30%
6%
1.2%
What it takes
0
0
0
0
That is about 0 enquiries a month.
These are planning estimates you can adjust, not a promise. Real conversion rates
depend on your fees, catchment and campus. In the free audit we replace every number
here with your school’s own data from last season.
No parent enrols because of an advertisement. They enrol because the advertisement was true.
How we've worked since 2014
Websites & ERP
The website brings them in.
The ERP keeps them.
Marketing that generates enquiries is wasted if the office can't handle them. We build both sides.
01 · Website development
An admission-first school website
Not a brochure. A site built so a parent can go from landing to enquiry in under a minute, on a phone, on patchy data.
Mobile-first, fast on 4G
Online admission enquiry form
Fee payment gateway
Campus gallery & virtual tour
News, events & circulars
Faculty & leadership profiles
Results & achievements
Multilingual pages
SEO & schema built in
Self-edit CMS for your staff
Alumni & careers
Hosting, SSL & maintenance
Delivery 4–6 weeks · Includes staff training
02 · Customised ERP
ERP shaped to your school, not a template
Every school runs differently — fee heads, house systems, hostel rules, transport routes. We configure modules to your actual process instead of forcing you into ours.
Admissions & enquiry CRM
Student information records
Fee management & receipts
Online fee collection
Attendance & leave
Timetable & substitutions
Exams, marks & report cards
Transport & route tracking
Hostel & mess management
Staff, payroll & HR
Library & inventory
Parent app & notifications
Role-based access control
Management analytics dashboard
Data migration from your old system
Training & ongoing support
Preschool · K-12 · Boarding — module sets differ by type
One thread from ad to admission. A parent who clicks an ad becomes an enquiry on the website, a record in the ERP, a follow-up task for your admission head, and a fee receipt — without anyone retyping a name.
The AI layer
AI does the volume.
People do the judgement.
Six things schools could never afford at agency rates, running daily.
Creative volume
Forty versions, not four
Dozens of hooks and thumbnails per campaign. The winner shows up in days.
Language
Marathi, Hindi, English
One campus film becomes three, with AI voiceovers and subtitles.
Targeting
Who actually enrols
Models on your past admissions find the pin codes that convert.
Response
Replies at 11pm
Instant answers on fees, timings and curriculum, then handed to your team.
Spend
Budget that moves itself
Daily shift from campaigns that earn views to campaigns that earn enquiries.
Forecasting
Know the season early
Enquiry pace against your seat target, with time left to fix a shortfall.
Where we stop. No AI-generated photos of children. Every child on your feed is a real student, shot on your campus, with consent on file.
Who we work with
Different schools,
different fears
We don't run the same campaign twice.
Preschools & daycare
The question is safety. Answered with daily campus life and staff faces.
K-12 day schools
The question is outcomes. Results, faculty, labs and sport, shown honestly.
Boarding schools
The question is care. Hostel, mess and medical shown, not claimed.
Coaching & child brands
Same parent audience, same trust threshold.
How it runs
Six weeks to
the first campaign
The order matters. Creative last, data first.
Step 01
Discover
Seat targets, fee position, what makes the campus different.
Step 02
Research
Last season's enquiries, catchment map, competitor audit.
Step 03
Strategy
Positioning, channel mix, month-by-month admission calendar.
Step 04
Create
Campus shoot, reels, creatives, landing pages.
Step 05
Launch
Campaigns live, tracking verified, routing switched on.
Step 06
Measure
Weekly optimisation. One number: cost per admission.
Results
Two schools,
one season each
Both had the substance. Neither had a way for parents to see it. Drag the switch to compare their feeds.
Jigyaasa International Preschool
Strong early-childhood education, invisible online. We rebuilt the feed around a 21-day reel campaign and parent storytelling.
Before97
After1,368
Instagram followers · 22 posts → 353 posts
2×Brand recall
45%Higher engagement
30%More enquiries
Actual Instagram profile
Shivneri School
Academics, hostel and campus life that nobody saw online. Campus shoots, a showcase film and admissions-led storytelling.
Before78
After9,349
Instagram followers · 18 posts → 183 posts
3×Online reach
60%More enquiries
50%Brand credibility
Actual Instagram profile
Reviews
What school leaders say
Real names, real schools. Add yours after your first season with us.
Questions schools ask
Before you
get in touch
Do you work with anyone outside education?
No. Only preschools, K-12 schools, boarding schools, daycare centres and child-focused brands. That focus is why our admission campaigns beat generalist agencies.
How quickly do admission enquiries start moving?
Paid campaigns usually produce qualified enquiries in two to three weeks. SEO and brand trust build over three to six months — that's what keeps cost per admission falling.
What does "AI-led" actually mean?
AI handles volume: creative variants, voiceovers, regional-language versions, audience modelling and instant enquiry replies. Strategy and storytelling stay with our team.
What does your school ERP cover?
Admissions and enquiry CRM, student records, fees and online payments, attendance, timetable, exams and report cards, transport, hostel, staff and payroll, library, inventory and a parent app. Modules are configured to your school's actual process, and we migrate your existing data.
Can we take only the website, or only the ERP?
Yes. Marketing, website and ERP are sold separately. Most schools start with one and add the others once they see the enquiry data joining up.
How is performance reported?
A live dashboard plus a monthly review: enquiries, cost per enquiry, enquiry-to-admission conversion, reach and content performance. Every number ties to admissions, not likes.
Are you only available in Pune?
Our studio is in Wakad, Pune. We shoot on campus anywhere in India and run campaigns nationally.
Book an appointment
A 30-minute call
about your admissions
We look at where your enquiries are leaking and what your catchment is searching for. You leave with three things to fix.
30 minutesNo costNo obligation
Request received
We’ll confirm your slot by email within one working day.
Phone+91 74107 28036
WhatsAppChat with us
Emailbearmedia900@gmail.com
Instagram@bearmedia.in
StudioWakad, Pune, India